I just heard on the radio that Clorox bought Burt’s Bees. Personally, this bugs me but it shouldn’t. I use so much bleach when I clean that it probably reverses any effect of recycling, composting, compact fluorescent bulbs, cloth diapering, or any other environmental effort I have made. My commitment to bleach bothers several of my friends to no end. More bad news: I will probably also not buy a hybrid car, unless they start making a model that actually comes with Leonardo DiCaprio installed.
I also just learned that Aldi and Trader Joes are owned by the same family. Again, no conflict for me because I love them both. Then it starts to get a little troubling though. Colgate Palmolive owns Tom’s of Maine. Unilever owns Ben & Jerry’s, and Estee Lauder owns Aveda.
What’s next, I ask you? Organic food at WalMart? It used to be fun to try and figure out what brands you wanted to be, well, branded with. No longer. Stupid big corporations responding to the socially responsible market. They are totally taking the fun out of this.